With growing number of corporate hospitals across the cities has made paradigm change in the attitude and behavior of the patients. The rising concerns of the patients are the effect of financial and organizational characteristic on their treatment plan. It is evident that extensive corporatization of hospitals has lead to loss of trust, increased anxiety and poor bonding of patients with their doctors. Three core elements of doctor patient interaction viz. gathering information about his illness, developing a treatment plan and finally communicating to the patient is vital for proper diagnosis and managing the disease. Lack of trust in the doctor will prohibit patient giving complete information or even comprehension. The patient’s preset belief about healthcare organization is only a money-making center. This mindset has led to improper communication between doctor and patient that often reflects in form of incomplete narration, assumption on doctor knowledge and skills, overreliance on investigations and multiple consultations.
The increased competition in healthcare services has made drastic changes in promotion of the heathcare centres. There are special team of marketing and sales people for branding, advertising and promoting these hospitals which eventually increase the expectations of the patients. Furthermore, most of the hospitals are focused on complex clinical infrastructure with relatively little attention on non-clinical aspects of operations like registration procedures, staff behavior towards new and old patients, and other comfort giving surroundings. Needless to say that patient satisfaction is a key to the success of healthcare centres. These centres now have started feedback scoring system to get patient’s view on its services. The satisfied patients may continue to get their treatment from the same hospital or else start looking for a shift to other centre.
One apparent limitation of corporate hospitals is treatment packages for most of the illnesses. Though economically sound good and could be favorable for the patients, it has a caveat of subjecting patient into unnecessary line of investigations and procedures. This only serves a psychological well being or satisfaction in the patient mind than actually doing any medical benefits to the patients. Moreover, there are stances that doctor may hardly touch or examine the patient clinically as all information and data is driven by machines. The patient may not feel the element of personalized care and emotional bond with the doctor further increasing his anxiety for the underlying illness.
There is a significant need to balance between science and art of medicine amalgamating the use of medical technologies with personal care of the patient.